Selling Features

More repeat business- when a customer signs up for U.S. Biweekly they are able to pay their loan off sooner. Which will put them in a better equity position.

Jump start on other dealers- advertise this great program that you can offer your customers exclusively, and have the advantage over the competition.

Close the deal- Does'nt half the payment sound better than the whole payment. Plus the customer chooses what day of the week they would like the payment to come out.